What's Happening?
Hotel MOHI by Appellation, set to open in early 2026 in Morgan Hill, California, has appointed Jennifer Van Every as Director of Sales & Marketing. Van Every, a seasoned hospitality leader with over 25
years of experience, will oversee sales, marketing, and event strategies for the new boutique hotel. Her career includes significant roles at Starwood Hotels, Shashi Hospitality Group, and other notable establishments. The hotel, a collaboration between Frank Léal and Appellation, aims to redefine luxury hospitality by celebrating the region's agricultural heritage and vibrant food culture. It will feature a signature Charlie Palmer restaurant, a terrace pool, a modern spa, and extensive event spaces.
Why It's Important?
The appointment of Jennifer Van Every is crucial as Hotel MOHI by Appellation prepares to enter the competitive luxury hospitality market in Northern California. Her extensive experience in sales and marketing across various hotel brands positions her to effectively launch and promote the new property. The hotel's focus on culinary innovation and community engagement reflects broader trends in the hospitality industry, where experiential offerings are increasingly valued. This development could enhance Morgan Hill's appeal as a destination for luxury travelers, potentially boosting local tourism and economic activity.
What's Next?
As Hotel MOHI by Appellation gears up for its 2026 opening, Van Every will likely focus on building strategic partnerships and marketing campaigns to attract guests and events. The hotel's unique offerings, such as the Charlie Palmer restaurant and expansive event spaces, may draw interest from both local and international visitors. The success of this venture could influence future developments in the region, encouraging more luxury hospitality projects that emphasize local culture and culinary excellence.
Beyond the Headlines
The hotel's emphasis on integrating local agricultural heritage and food culture into its offerings highlights a growing trend in the hospitality industry towards sustainability and community involvement. This approach not only enhances guest experiences but also supports local businesses and producers, fostering a symbiotic relationship between the hotel and its surrounding community. Such initiatives may set a precedent for future hospitality projects aiming to balance luxury with local authenticity.
