What is the story about?
What's Happening?
Actor Adam Devine has partnered with Marriott Bonvoy to promote their Keysakes initiative, which involves collectible NFL-themed hotel keycards. These keycards are designed in collaboration with Devine and six global artists, as part of Marriott Bonvoy's partnership with the NFL. The initiative aims to engage football fans by transforming hotel keycards into collectible items, offering fans the chance to win a stay at the Marriott Bonvoy Super Bowl Sleepover Suite at Levi's Stadium during the 2026 Super Bowl. The keycards will be available throughout the NFL season in various locations, including the United States, Ireland, the United Kingdom, Spain, Germany, and Mexico.
Why It's Important?
Marriott Bonvoy's Keysakes initiative represents a unique intersection of travel and sports memorabilia, enhancing the fan experience by integrating collectible items with hotel stays. This campaign not only promotes Marriott Bonvoy's brand but also strengthens its partnership with the NFL, potentially attracting more football fans to their properties. The initiative offers fans a novel way to engage with the NFL season, creating opportunities for brand loyalty and increased customer engagement. The collaboration with artists adds a cultural dimension, showcasing diverse artistic perspectives and broadening the appeal of the keycards.
What's Next?
Fans can collect Keysakes through physical distribution at select Marriott Bonvoy properties and immersive pop-up events in NFL cities worldwide. These events provide opportunities for fans to meet Adam Devine and collect keycards, enhancing the interactive experience. Additionally, fans can create digital Keysakes online, increasing their chances of winning the Super Bowl Sleepover Suite. The initiative is expected to continue throughout the NFL season, with more pop-up events scheduled in major cities, further promoting Marriott Bonvoy's brand and engaging football fans globally.
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