Staples Launches 'Easy Deal Days' to Capture Early Holiday Shoppers

What's Happening?

Staples has announced its inaugural 'Easy Deal Days' event, which will run from October 1 to October 11. This sales event offers discounts of up to 40% on over 1,000 items, including office supplies and home goods. The initiative is part of Staples' strategy to join the early holiday shopping trend, a move mirrored by other major retailers like Amazon, Walmart, and Target. The event is open to all shoppers, with additional savings available for members of Staples' free membership program, Easy Rewards. Notable deals include 40% off custom holiday cards and wrapping paper, and a Sharper Image S-600 heated massage chair priced at $250, down from its regular price of $400.

Why It's Important?

The launch of 'Easy Deal Days' signifies Staples' attempt to position itself as a key player in the early holiday shopping season, traditionally dominated by larger retailers. By offering significant discounts and targeting both office supplies and holiday gifts, Staples aims to attract budget-conscious consumers looking to stretch their dollars amid economic pressures. This move could potentially increase foot traffic and sales, helping Staples to capture a share of the holiday market. The strategy also reflects a broader retail trend where companies are initiating sales earlier to compete with Amazon's Prime Big Deal Days and similar events.

What's Next?

Staples plans to expand its in-store experience, as evidenced by a recent pilot program to introduce optical centers in select locations. This initiative could enhance customer engagement and diversify Staples' offerings beyond traditional office supplies. As the holiday season progresses, Staples will likely monitor the success of 'Easy Deal Days' to inform future sales strategies. The outcome of this event could influence Staples' approach to holiday sales in subsequent years, potentially leading to more frequent or varied promotional events.