What's Happening?
Doug Kennedy, President of Kennedy Training Network (KTN), is set to host a webcast focused on enhancing hotel sales presentation skills for remote buyers. Scheduled for November 21, the 40-minute session
aims to equip hotel sales teams with strategies to effectively engage prospects who are increasingly opting for virtual meetings over traditional site tours. The webcast will cover various techniques, including improving website inquiry forms, utilizing online scheduling apps, and personalizing pitch decks. Kennedy emphasizes the importance of a 'tech for touch' approach to maintain personal connections in sales conversations. The webcast is part of KTN's broader initiative to provide complimentary training resources to the hospitality industry, supported by sponsors like Travel Outlook and Track Hospitality Software.
Why It's Important?
The shift towards virtual interactions in the hospitality industry necessitates new skills for sales teams to remain competitive. As more event planners and prospective clients prefer remote meetings, the ability to deliver compelling virtual presentations becomes crucial. This development impacts hotel sales strategies, requiring a blend of technology and personal engagement to close deals. By offering free access to this training, KTN supports the industry in adapting to these changes, potentially leading to increased bookings and customer satisfaction. The initiative also highlights the evolving nature of sales in the hospitality sector, where traditional methods are being supplemented by digital tools.
What's Next?
Following the webcast, participants will have access to recordings and additional resources to continue their learning. KTN plans to host further sessions, including topics like the 'Value Pyramid Model' for selling guest experiences. These ongoing educational efforts aim to keep hospitality professionals updated on best practices and emerging trends. As the industry continues to adapt to remote interactions, hotels may need to invest in technology and training to ensure their sales teams are equipped to meet new challenges. Stakeholders in the hospitality sector will likely monitor the effectiveness of these training programs in driving sales and enhancing customer experiences.
