What's Happening?
Higher education governing boards are being encouraged to enhance their advocacy efforts to support institutions and students. The call to action comes as boards prepare for midyear meetings, emphasizing the need for strategic, state-level advocacy. Traditionally
focused on hiring, finances, and fundraising, board members are now urged to leverage their networks to advocate for the importance of higher education. This shift is seen as crucial in countering distrust and ensuring institutional autonomy and academic freedom. Successful advocacy examples include the University of Washington's UW Impact and Oregon State University's Beaver Caucus, which engage alumni and supporters in nonpartisan advocacy for funding and institutional support.
Why It's Important?
The push for increased advocacy by higher education boards is vital in addressing challenges such as policy changes, funding cuts, and public skepticism. By actively engaging in advocacy, boards can help secure necessary resources and support for their institutions, ensuring continued access to quality education and research opportunities. This proactive approach is essential for maintaining the relevance and impact of higher education in society, particularly in a climate of political and economic uncertainty.
What's Next?
Boards are expected to integrate advocacy into their strategic priorities, utilizing resources and guidance from organizations like the Association of Governing Boards of Universities and Colleges. This includes developing advocacy plans, engaging with policymakers, and collaborating with institutional stakeholders. The success of these efforts will depend on the willingness of board members to embrace advocacy as a core responsibility and their ability to effectively communicate the value of higher education to diverse audiences.
