Bleecker Street Appoints Christine Manna as EVP of Home Entertainment to Enhance Film Distribution

What's Happening?

Bleecker Street has announced the appointment of Christine Manna as the Executive Vice President of Home Entertainment. Manna, a seasoned media executive with over 20 years of experience, is set to lead the indie studio's efforts in expanding its home entertainment division. Her career includes managing home entertainment divisions for major studios such as New Line Cinema and The Weinstein Company, and overseeing marketing campaigns for notable films like 'Austin Powers' and 'The Lord of the Rings'. Bleecker Street CEO Kent Sanderson expressed enthusiasm about Manna joining the team, highlighting her expertise as crucial for the company's growth in the evolving landscape of film distribution.

Why It's Important?

Christine Manna's appointment is significant as it marks a strategic move by Bleecker Street to strengthen its position in the home entertainment market. With her extensive experience, Manna is expected to enhance the studio's ability to distribute films effectively to home audiences, potentially increasing revenue and audience reach. This move comes at a time when the film industry is adapting to changes in consumer viewing habits, with more emphasis on digital and home viewing platforms. Bleecker Street's decision to bolster its executive team reflects its commitment to navigating these shifts and maintaining its reputation for delivering quality films.

What's Next?

Following Manna's appointment, Bleecker Street is likely to focus on expanding its partnerships with major distribution platforms such as Apple and Amazon. The studio's upcoming releases, including 'Spinal Tap II: The End Continues' and horror-thriller 'Bone Lake', will test Manna's strategies in home entertainment distribution. Additionally, her role may involve negotiating new output deals and enhancing marketing campaigns to maximize the reach and impact of Bleecker Street's film slate. The industry will be watching how these efforts translate into success in the competitive home entertainment sector.