What's Happening?
The Pac-12 conference has signed a new media partnership with USA Sports, which will televise 22 football games, 50 men's basketball games, and up to 10 women's basketball games starting next year. This
deal comes as the conference faces realignment challenges, reducing its teams to nine by 2026-27. USA Sports, a new entity formed from Comcast/NBC's spin-off, will also broadcast the Pac-12 men's basketball tournament up to the championship game, which CBS will carry.
Why It's Important?
This partnership is significant for the Pac-12 as it seeks to maintain visibility and revenue amidst realignment challenges. The deal with USA Sports ensures continued exposure for Pac-12 sports, potentially attracting new fans and sponsors. It also marks the first media-rights partnership for USA Sports, indicating a strategic expansion in sports broadcasting.
What's Next?
The deal runs through the 2030-31 season, providing long-term stability for Pac-12 broadcasts. As USA Sports begins its operations, it will likely focus on building its brand and audience. The Pac-12 will continue to navigate realignment issues while leveraging this partnership to strengthen its position in collegiate sports.
