What's Happening?
Sparks, the iconic pop duo consisting of Ron and Russell Mael, have released a new video for their single 'Porcupine' featuring British artist Self Esteem. This release is part of their upcoming EP 'MADDER!', marking the first EP in their extensive career. The video, directed by Fred Rowson, showcases the band's signature cinematic style with special effects by Selected Works. The release coincides with the North American leg of their MAD! tour, following their 26th studio album. The EP, set to release on October 3, includes four tracks: 'Porcupine', 'Fantasize', 'Mess Up', and 'They'.
Why It's Important?
The release of 'MADDER!' signifies Sparks' continued influence and innovation in the music industry. Their collaboration with Self Esteem and the decision to release an EP highlights their adaptability and willingness to explore new formats. This move could attract a broader audience, including fans of Self Esteem, and reinforce their status as enduring pop icons. The North American tour further cements their presence in the music scene, potentially boosting album sales and streaming numbers.
What's Next?
Sparks will continue their North American tour, with performances scheduled across major cities in the U.S. and Canada, culminating in a finale at the Greek Theatre in Los Angeles. The release of 'MADDER!' on October 3 is expected to generate further interest and engagement from fans. The band's ongoing creative projects and collaborations may lead to additional releases or performances, maintaining their relevance in the evolving music landscape.