Accor Launches Campaign to Enhance AFL Fan Experience with Exclusive Hotel Stays

What's Happening?

Accor, the official accommodation partner of the Australian Football League (AFL), has launched a new campaign titled 'Stay Where the Players Stay.' This initiative aims to position Accor hotels as the preferred choice for AFL players and fans. The campaign features a mix of current AFL and AFLW talent, footy legends, and content creators, and is filmed at the Novotel Sydney Brighton Beach following its multimillion-dollar transformation. The campaign will be promoted through various channels including digital, TV, social media, and on-site hotel activations. Accor's lifestyle loyalty program, ALL Accor, offers members exclusive AFL opportunities, such as premium match tickets and unique experiences, enhancing the fan experience.

Why It's Important?

This campaign is significant as it strengthens Accor's partnership with the AFL, potentially increasing hotel bookings and brand loyalty among sports fans. By offering exclusive experiences and accommodations, Accor is tapping into the passion of AFL fans, creating a unique value proposition that differentiates it from competitors. The initiative also highlights the growing trend of integrating lifestyle and sports experiences, which can drive engagement and revenue for hospitality brands. As the campaign spans multiple media platforms, it is likely to reach a wide audience, further solidifying Accor's presence in the sports hospitality market.

What's Next?

The campaign will run until early October, coinciding with the footy season, and will include national TV spots, partner advertising across AFL channels, and offline media. Accor plans to expand the initiative to other major sporting codes, including the National Rugby League (NRL), potentially broadening its market reach. The AFL Fan Travel website, featuring 27 Accor hotels nationwide, is expected to grow as demand builds, driven by a major AFL-led marketing push. This expansion could lead to increased bookings and further integration of sports and hospitality experiences.