What's Happening?
JinJu Patisserie, a celebrated bakery in Portland, Oregon, announced it will close its doors on December 28, 2025. The bakery, which opened in 2019, quickly gained popularity for its croissants and desserts, culminating in winning the national award for Outstanding
Bakery at the 2024 James Beard Awards. Despite its success, the owners, Jin Caldwell and Kyurim Lee, cited economic uncertainty and health concerns as reasons for not committing to a new long-term lease. The bakery has been a local favorite, often drawing long lines of customers. The owners expressed gratitude for the community's support and hinted at a potential future reopening in a new location.
Why It's Important?
The closure of JinJu Patisserie highlights the challenges faced by small businesses in the current economic climate. Despite achieving national acclaim, the bakery's decision to close underscores the financial pressures and uncertainties that can impact even successful enterprises. This situation reflects broader economic concerns, such as rising costs and health-related uncertainties, which are affecting small businesses across the U.S. The closure also represents a loss for the local community, which has supported the bakery and contributed to its success. The potential reopening in a new location offers hope for the future, but also emphasizes the need for flexibility and adaptability in the business landscape.
What's Next?
While JinJu Patisserie plans to close its current location, the owners have expressed a desire to reopen in the future. They are actively searching for a new location that aligns with their core values and allows them to remain boutique and flexible. The community's response and continued support will likely play a crucial role in the bakery's future endeavors. Additionally, the broader economic conditions and potential improvements in health-related concerns could influence the timing and feasibility of reopening. Stakeholders, including local patrons and the business community, will be watching closely for any developments regarding the bakery's next steps.
