What's Happening?
Blake Lively has filed a lawsuit claiming she suffered $161 million in damages due to an alleged smear campaign during the release of 'It Ends With Us.' The lawsuit, initially filed in December 2024, accuses director Justin Baldoni and his publicity team
of launching the campaign. Lively's legal team is seeking punitive damages three times the claimed amount. The documents reveal losses in acting, endorsements, and her businesses, Blake Brown and Betty Buzz/Betty Booze. Over 100 celebrities, including Ryan Reynolds and Taylor Swift, are named as potential witnesses. Baldoni has denied the allegations and countersued for extortion and defamation, but his lawsuit was dismissed.
Why It's Important?
The lawsuit highlights the potential financial and reputational impact of alleged smear campaigns in the entertainment industry. If successful, Lively's case could set a precedent for how such claims are handled legally, affecting public relations strategies and contractual agreements in Hollywood. The involvement of high-profile celebrities as potential witnesses underscores the case's significance, potentially influencing public perception and industry practices. The outcome may affect Lively's career and the operations of Baldoni's Wayfarer Studios, with broader implications for celebrity endorsements and business ventures.
What's Next?
The lawsuit is scheduled to go to trial in March 2026, where the court will examine the evidence and testimonies from the named witnesses. The trial's outcome could lead to changes in how smear campaigns are addressed legally and influence future contractual protections for actors. Baldoni retains the right to appeal the dismissal of his countersuit, which could prolong the legal battle. Industry stakeholders will be watching closely, as the case may impact public relations strategies and the handling of disputes in film productions.
