What is the story about?
What's Happening?
Innospec's Iselux Ultra Mild has been certified as microbiome-friendly by MyMicrobiome, highlighting its ability to support the skin's natural bacterial balance. This sulfate-free, 1,4-dioxane-free blend is 81% naturally derived, making it a sustainable and biodegradable choice for consumers. The product offers a luxurious lather while being gentle on the skin, providing 'no-tears' and 'no eye irritation' benefits. The certification reflects a growing consumer demand for products that work harmoniously with the body's natural processes, driven by increased awareness of the importance of a balanced microbiome for overall health.
Why It's Important?
The certification of Iselux Ultra Mild as microbiome-friendly underscores a significant shift in consumer preferences towards products that support the body's natural processes. This trend is fueled by scientific research demonstrating the essential role of a balanced microbiome in health. As consumers become more educated and health-conscious, the demand for microbiome-friendly products is likely to grow, influencing the skincare industry to prioritize sustainability and gentle formulations. This development could lead to broader industry changes, encouraging more companies to adopt similar practices and certifications.
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