What's Happening?
The 2026 Ad Age NextGen Marketing Summit, scheduled for March 4 and 5, will explore trends and strategies in youth marketing. The summit aims to provide practical tactics for engaging with younger audiences
and breaking into viral culture. It will feature insights from industry leaders and case studies on successful marketing campaigns.
Why It's Important?
The summit is crucial for marketers looking to understand and engage with the youth demographic, which is increasingly influential in shaping consumer trends. It offers an opportunity to learn from experts and adapt marketing strategies to resonate with younger audiences. The event highlights the importance of staying current with cultural shifts and technological advancements in marketing.











