What's Happening?
A new report titled 'Cross-border shoppers: What they really want' provides insights into the expectations and behaviors of international consumers. The report, based on data from 1,000 UK consumers, highlights
key factors that influence cross-border shopping decisions. It identifies barriers such as delivery costs, shipping times, hidden fees, and complex returns as major deterrents for international purchases. The report offers a snapshot of the modern cross-border customer, detailing what motivates them to buy and what earns their trust. It provides actionable insights for international retailers to convert one-time buyers into loyal customers by addressing these challenges.
Why It's Important?
Understanding the expectations of cross-border shoppers is crucial for international retailers aiming to expand their market reach. The insights from the report can help retailers tailor their strategies to meet consumer demands, thereby increasing customer satisfaction and loyalty. By addressing barriers such as delivery costs and complex returns, retailers can enhance the shopping experience and drive repeat business. This is particularly important in the growing eCommerce landscape, where competition is fierce and consumer expectations are high. The report's findings offer a data-driven approach to improving cross-border operations, which is essential for sustainable growth.
What's Next?
International retailers may use the insights from the report to refine their strategies and improve customer experience. This could involve optimizing delivery processes, simplifying return policies, and ensuring transparency in pricing. As retailers implement these changes, they may see an increase in customer retention and satisfaction. The report also suggests that building trust and reducing friction are key to successful cross-border operations. Retailers that effectively address these areas may gain a competitive edge in the international market, potentially leading to increased sales and market share.
