Skift Global Forum 2025 Explores Future of Travel Industry

What's Happening?

The Skift Global Forum 2025, taking place in New York City from September 16-18, is set to address key trends and challenges facing the travel industry over the next five years. The event will feature discussions on agentic AI, shifting distribution models, and the evolving concept of luxury travel. Industry leaders will explore how generative AI is transforming customer service and travel interfaces, while also addressing affordability pressures in the U.S. market. The forum will highlight the importance of talent in boardroom priorities and the shift from destination marketing to stewardship. Key sessions will include insights from CEOs of major travel companies and discussions on sustainability, wellness, and cultural impacts on travel.

Why It's Important?

The Skift Global Forum serves as a critical platform for industry leaders to anticipate and shape the future of travel. By focusing on emerging technologies like AI and addressing affordability issues, the forum aims to equip travel companies with strategies to navigate a rapidly changing landscape. The discussions on luxury travel and destination stewardship reflect broader societal shifts towards sustainability and authenticity. As travel behaviors evolve, the insights shared at the forum could influence business models and policy decisions, impacting how travel services are designed and delivered globally.

What's Next?

Following the Skift Global Forum, travel industry stakeholders are expected to implement strategies discussed at the event to address emerging challenges and opportunities. Companies may invest in AI technologies to enhance customer experiences and streamline operations. The focus on sustainability and cultural integration could lead to new travel offerings that prioritize environmental and social responsibility. As the industry adapts to changing consumer expectations, ongoing collaboration and innovation will be crucial in maintaining competitiveness and driving growth.