What's Happening?
A recent study by Reeracoen and Rakuten Insight highlights the evolving priorities of Malaysia's workforce. The APAC Workforce Whitepaper 2025 surveyed over 12,000 professionals across 12 Asia-Pacific markets, revealing that nearly 40% of Malaysian workers
aspire to leadership roles, surpassing the APAC average of 37%. Additionally, two-thirds of Malaysian employees consider a company's sustainability and social responsibility stance crucial when deciding on employment. The study also found that 28% of Malaysian workers expect double-digit salary increases, a higher expectation compared to the regional average of 21%. This ambition is matched by a strong commitment to company-sponsored training, which is more prevalent in Malaysia than in other APAC markets.
Why It's Important?
The findings underscore a significant shift in employment dynamics within Malaysia, where ambition is increasingly tied to corporate values and social responsibility. This trend suggests that companies in Malaysia must adapt to meet the expectations of a workforce that values leadership opportunities, ethical practices, and substantial salary growth. Employers who align their strategies with these values may gain a competitive edge in attracting and retaining top talent. The emphasis on company-sponsored training also indicates a potential advantage for businesses that invest in employee development, fostering a skilled and motivated workforce.
What's Next?
As Malaysia positions itself as a hub for digital innovation and green growth, companies may need to reassess their talent strategies to align with workforce expectations. This includes implementing flexible work arrangements, promoting empathetic leadership, and enhancing sustainability initiatives. Organizations that successfully integrate these elements into their corporate culture could lead the next wave of regional growth, attracting foreign investment and driving economic development. The study suggests that incremental adjustments may not suffice, and a comprehensive approach to talent management is necessary to meet the evolving demands of Malaysian professionals.
Beyond the Headlines
The study highlights a broader regional shift where professionals seek not only career advancement but also meaningful engagement with their employers. This reflects a growing demand for workplaces that offer not just financial rewards but also align with personal values and provide opportunities for personal growth. As technology and sustainability continue to reshape economies, companies that prioritize empathetic leadership and purposeful upskilling may gain a decisive advantage in the competitive job market.
