What's Happening?
In the 2025 NFL season, special teams have become a focal point due to a significant increase in blocked kicks and returns. In Week 3 alone, the league witnessed five blocked kicks in a single day, a feat not seen since 2006. This surge is attributed to kickers attempting longer field goals, which require a lower trajectory, making them more susceptible to blocks. Teams are now employing more athletic players to penetrate the interior defense, leading to more blocked attempts. Additionally, the introduction of the dynamic kickoff rule, which moved touchbacks from the 30 to the 35-yard line, has decreased the touchback rate from 64.3% in 2024 to 17% this season, encouraging more returns.
Why It's Important?
The resurgence of special teams plays is reshaping game strategies across the NFL. Teams that can effectively block kicks or execute successful returns gain a competitive edge, potentially altering game outcomes. This shift emphasizes the need for teams to invest in special teams coaching and player development. Organizations that neglect this aspect may find themselves at a disadvantage, as evidenced by teams like the Rams, who reportedly do not prioritize special teams and consequently lose games due to special teams errors. The trend also highlights a broader strategic evolution in the NFL, where every phase of the game is crucial to success.
What's Next?
As the season progresses, teams are likely to continue refining their special teams strategies to capitalize on these trends. Coaches may focus on training players to handle 'dirty balls' and improve their blocking techniques. The league might also see a shift in roster building, with more emphasis on recruiting players who can excel in special teams roles. This could lead to a reevaluation of coaching staff priorities and potentially influence future rule changes to balance the game dynamics.
