What's Happening?
Bluesky, a social networking startup, has introduced a new feature called 'Saved Posts,' allowing users to privately bookmark posts. This feature is accessible through a bookmark icon under each post, providing an alternative to public 'likes.' The addition aims to enhance user privacy by allowing them to save posts without publicly displaying their interests. This update follows recent enhancements to the Bluesky app, including photo and video uploads and tools for custom feed creators.
Why It's Important?
The introduction of private bookmarks addresses user concerns about privacy and the public nature of social media interactions. By offering a private alternative to 'likes,' Bluesky is catering to users who prefer discretion in their online activities. This feature could increase user engagement by providing a more personalized experience, encouraging users to interact with content without fear of public scrutiny. It reflects a broader trend in social media towards prioritizing user privacy and control over personal data.
