What is the story about?
What's Happening?
Miley Cyrus is featured in Maison Margiela's Autumn/Winter 2025 campaign, marking the first time the French fashion house has used a celebrity face in four decades. Cyrus appears in the campaign wearing only body paint and Tabi boots, photographed by Paolo Roversi. The campaign references the label's iconic bianchetto technique, which involves applying layers of white paint to create a blank canvas. Cyrus expressed excitement about the collaboration, noting the significance of standing naked for a fashion campaign.
Why It's Important?
Cyrus's involvement in the campaign highlights the intersection of celebrity culture and high fashion, showcasing the influence of well-known figures in promoting luxury brands. The use of body paint and the bianchetto technique reflects Maison Margiela's innovative approach to fashion, emphasizing artistic expression and the concept of time. The campaign may influence trends in the fashion industry, encouraging other brands to explore unique and bold marketing strategies.
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