What's Happening?
RPA, an independent full-service advertising agency based in Santa Monica, has promoted Brett Bender from executive vice president to president. Bender, who joined the agency in 1993, has been instrumental
in leading major initiatives for clients such as American Honda, AM/PM, ARCO, Meta, NewDay USA, PBS Kids, and TXU Energy. His new role will involve overseeing all agency marketing and new business development efforts. The agency is part of a larger trend among Southern California advertising firms, which collectively employ over 3,500 people across 28 offices. Other agencies, such as Mother and TVGla, have recently expanded or relocated their offices, reflecting growth and adaptation in the region's advertising industry.
Why It's Important?
The promotion of Brett Bender to president at RPA signifies a strategic move to strengthen leadership and drive growth in the competitive Southern California advertising market. As agencies expand and adapt to new business environments, they contribute to the region's economic vitality and job creation. Bender's leadership is expected to enhance RPA's ability to secure and manage high-profile accounts, potentially increasing the agency's influence and market share. The expansion and relocation of other agencies, such as Mother and TVGla, further highlight the dynamic nature of the advertising industry in Southern California, which is a significant contributor to the local economy.
