What's Happening?
Immediate has been recognized with the Best Practice in Sustainability Award in the Media Owner category at the Campaign Ad Net Zero Awards 2025. The award was given for their project 'One Year On: Scaling
Climate Action at Immediate,' which showcases their commitment to climate action and sustainable media practices. This accolade highlights Immediate's leadership in promoting environmental sustainability within the media industry.
Why It's Important?
Immediate's award highlights the increasing importance of sustainability in media ownership. As media companies play a significant role in shaping public discourse, their commitment to sustainable practices can influence broader societal attitudes towards environmental issues. This recognition not only enhances Immediate's reputation but also encourages other media owners to prioritize sustainability, potentially leading to industry-wide changes. The focus on climate action can drive innovation and create new opportunities for media companies committed to environmental stewardship.
