What's Happening?
The Iran Mode fashion exhibition, organized by the Iran Textile Exporters and Manufacturers Association (ITEMA), took place in Tehran from January 2-5 despite ongoing nationwide protests. The event, which faced disruptions due to regional tensions and the Iran-Israel
conflict, focused on B2B engagement in response to weakened consumer purchasing power. Attendance was reduced, with fewer international participants, but trade missions from several countries were present. The exhibition highlighted challenges faced by local manufacturers, including high inflation, currency instability, and difficulties in securing raw materials.
Why It's Important?
The continuation of Iran Mode amid protests underscores the resilience of the fashion industry in the face of political and economic challenges. The event's focus on B2B engagement reflects a strategic shift to adapt to changing market conditions and consumer behavior. The exhibition also highlights the impact of geopolitical tensions on international trade and the challenges faced by local industries in maintaining operations. This situation emphasizes the need for strategic planning and adaptability in navigating complex market environments.
