What is the story about?
What's Happening?
7-Eleven has announced the opening of applications for its seventh annual Brands with Heart showcase, aimed at emerging consumer packaged goods (CPG) brands. The program offers these brands the opportunity to feature their products in 7-Eleven, Speedway, and Stripes convenience stores. Applications are open until October 13, and the program seeks innovative products in snacks, beverages, and frozen treats. The initiative is designed to support brand discovery and in-store testing, culminating in educational sessions and pitch opportunities with category managers. Selected brands will have the chance to test their products in participating U.S. stores, with potential for national scaling.
Why It's Important?
The Brands with Heart program represents 7-Eleven's commitment to fostering innovation and supporting emerging brands. By providing a platform for new products, 7-Eleven can diversify its offerings and attract a broader customer base. This initiative aligns with consumer trends favoring unique and purpose-driven products, potentially enhancing customer loyalty and sales. For participating brands, the program offers valuable exposure and growth opportunities, helping them navigate the competitive retail landscape. As 7-Eleven continues to expand its footprint, the program could play a crucial role in shaping the future of convenience store offerings.
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