What is the story about?
What's Happening?
Julie McNamara has returned to CBS Studios, partnering with Jennie Snyder Urman at Sutton St. Productions to develop new series for broadcast and streaming. McNamara, who previously led drama development at CBS Studios and was head of Paramount+ originals, will work alongside Urman, known for creating 'Jane the Virgin' and the new 'Matlock' series. This partnership marks a reunion for McNamara and CBS Studios President David Stapf, with whom she has a long-standing professional relationship. McNamara's return follows her tenure at Spotify, where she led U.S. studios and video, licensing podcasts from high-profile creators.
Why It's Important?
The collaboration between Julie McNamara and Jennie Snyder Urman at CBS Studios is significant for the television industry, as it brings together two influential figures with a track record of successful and culturally impactful series. This partnership is expected to enhance CBS Studios' content offerings, potentially leading to innovative and engaging programming that resonates with audiences. For CBS Studios, retaining and reuniting talent like McNamara and Urman strengthens its position in a competitive media landscape, where streaming services and traditional broadcasters vie for viewer attention. The move could also influence industry trends in content development and production strategies.
What's Next?
As McNamara and Urman begin their collaboration, the industry will be watching for announcements of new series and projects. Their partnership is likely to attract interest from networks and streaming platforms looking for fresh content. The success of their projects could lead to further collaborations and potentially set new standards for storytelling in television. Stakeholders, including CBS Studios executives and industry peers, will be keen to see how this partnership evolves and the impact it has on the studio's portfolio.
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