What's Happening?
Food Shippers of America (FSA) and FTR Intel are collaborating to present a free webinar titled 'In It Together: 2026 Economic and Freight Market Outlook for the Food Industry.' Scheduled for October 2 at 2 p.m. ET, the event aims to provide shippers and carriers with insights into navigating the current dynamic transportation environment. The webinar will address key issues such as economic uncertainty, tariff impacts, freight demand, driver supply, and equipment availability. FTR CEO Jonathan Starks emphasized the importance of preparation and insight in uncertain market conditions. The session will feature FTR executives and be moderated by Darica Schneider, President of Food Shippers of America.
Why It's Important?
The webinar is significant as it addresses the challenges faced by the food industry in a rapidly changing transportation landscape. Economic uncertainty and tariff turmoil have impacted freight outlooks, making it crucial for industry stakeholders to understand market dynamics. By providing unbiased forecasts and actionable guidance, the event aims to equip shippers and carriers with the tools needed to adapt to these challenges. The insights shared could influence decision-making processes, helping businesses optimize operations and maintain competitiveness in a volatile market.
What's Next?
Participants can expect to gain a deeper understanding of the factors affecting the food freight market and strategies to address them. The webinar may lead to further discussions and collaborations among industry stakeholders, potentially influencing policy decisions and operational strategies. As the market continues to evolve, ongoing analysis and adaptation will be necessary to ensure sustainable practices and balance between freight demand and driver supply.
