What's Happening?
PM Hotel Group has announced the opening of RESET Hotel, a new design-forward retreat near Joshua Tree National Park. The hotel, set on 180 acres, offers 65 rooms with desert-inspired interiors and amenities like a saltwater pool and yoga classes. It aims to provide a base for exploring the area's natural attractions. The hotel is part of PM Hotel Group's strategy to expand its portfolio of experiential, design-centric hotels in emerging markets.
Why It's Important?
The debut of RESET Hotel highlights the growing trend of experiential travel, where guests seek unique and immersive experiences. By focusing on design and connection to nature, the hotel caters to travelers interested in wellness and outdoor activities. This approach can attract a niche market, boosting local tourism and economic development in the Joshua Tree area.
What's Next?
RESET Hotel plans to open its restaurant, Split Rock Bistro, in early 2026, offering locally inspired cuisine. This addition will enhance the guest experience and further integrate the hotel into the local community. The success of RESET Hotel could encourage similar developments in other emerging travel destinations.
