What's Happening?
Saudi Arabia is set to host the 26th session of the United Nations Tourism General Assembly in Riyadh from November 7 to 11, 2023. The event will mark the 50th anniversary of the UN's specialized agency for tourism, focusing on the theme 'AI-Powered Tourism:
Redefining the Future.' Representatives from over 160 member states will discuss the future of the tourism sector, including the implications of artificial intelligence. The assembly will also feature the election of the next UN Tourism Secretary-General.
Why It's Important?
Hosting the UN Tourism General Assembly positions Saudi Arabia as a key player in international tourism dialogue, highlighting its commitment to innovation and sustainability. The focus on AI in tourism reflects the industry's shift towards technology-driven solutions to enhance travel experiences and operational efficiency. The event provides a platform for global leaders to address challenges and opportunities in tourism, potentially influencing policies and investment strategies. Saudi Arabia's role as host underscores its growing influence in the tourism sector.
What's Next?
Following the General Assembly, Saudi Arabia will launch the TOURISE Summit from November 11 to 13, bringing together leaders from various sectors to explore opportunities in tourism, technology, and sustainability. The outcomes of these discussions may lead to new initiatives and collaborations aimed at advancing the tourism industry. Stakeholders will watch for announcements regarding AI applications and sustainability practices that could shape the future of global tourism.












