What's Happening?
Paramount Pictures has announced that the latest animated 'Smurfs' movie, which premiered in U.S. theaters in July, will be available for streaming on Paramount+ starting September 16. The film follows the Smurfs on a mission to rescue Papa Smurf from the clutches of evil wizards Razamel and Gargamel. Featuring voice talents such as Rhianna, John Goodman, James Gordon, and Natasha Lyonne, the movie has already grossed approximately $117 million globally. This new installment joins previous 'Smurfs' films from 2011 and 2013 on the streaming platform.
Why It's Important?
The release of 'Smurfs' on Paramount+ highlights the growing trend of major studios leveraging streaming platforms to extend the lifecycle of theatrical releases. This strategy not only caters to the increasing demand for home entertainment but also enhances subscription offerings for platforms like Paramount+. The film's success at the box office and its subsequent availability on streaming could boost subscriber numbers, especially with the competitive pricing plans offered by Paramount+. This move reflects the broader industry shift towards digital distribution as a complement to traditional cinema releases.
What's Next?
Following its streaming debut, 'Smurfs' will be available for purchase on DVD and Blu-ray starting October 28. Paramount+ offers a one-week free trial for new subscribers, which could attract viewers interested in the film. The success of 'Smurfs' may encourage Paramount Pictures to continue investing in similar projects that can perform well both in theaters and on streaming platforms. Additionally, the film's performance could influence future content strategies and partnerships within the entertainment industry.
