What's Happening?
Hilton has announced the signing of agreements to open three new Curio Collection hotels in Italy, expanding its presence in Genova, Sorrento, and Milan. The Grand Hotel Savoia Genova will open in December 2025, offering 117 rooms and various amenities. The Majestic Palace Sorrento is set to open in spring 2027 after renovations, featuring 75 rooms with private balconies. The Cadorna Hotel Milan will open in January 2028, providing over 120 rooms. These developments are part of Hilton's strategy to grow its Curio Collection brand across key European markets.
Why It's Important?
Hilton's expansion in Italy with the Curio Collection brand signifies the company's commitment to strengthening its foothold in the European hospitality market. The new hotels are strategically located in popular tourist destinations, enhancing Hilton's ability to attract international travelers. This expansion is likely to boost local economies by increasing tourism and creating job opportunities. It also reflects the growing demand for unique and luxurious accommodations, which Hilton aims to meet through its Curio Collection.
