What's Happening?
Riskified, a company listed on the New York Stock Exchange, is actively participating in International Fraud Awareness Week from November 16 to 22, 2025. The company is focusing on the increasing threat
of online fraud, especially as the holiday shopping season approaches. With holiday e-commerce sales projected to reach between $305 billion and $311 billion, the risk of fraud is heightened. Juniper Research predicts e-commerce fraud losses could hit $107 billion by 2029. Riskified has noted a significant increase in orders through generative AI channels, which are 1.7 times riskier than typical search traffic. The company is promoting tools to help merchants and consumers protect themselves, including educational initiatives and a billboard campaign in Times Square and Silicon Valley. Partners supporting the initiative include Amazon Web Services, Deloitte, Mastercard, and others.
Why It's Important?
The campaign is crucial as it addresses the growing threat of e-commerce fraud, which affects both merchants and consumers. As digital spending increases, so does the potential for fraud, making it essential for companies to implement robust fraud prevention strategies. Riskified's efforts aim to ensure that e-commerce channels remain secure and profitable, rather than becoming avenues for fraud. The involvement of major partners like Amazon and Deloitte underscores the importance of collaborative efforts in combating fraud. This initiative not only raises awareness but also provides practical tools and strategies to mitigate risks, benefiting the broader e-commerce ecosystem.
What's Next?
Riskified's campaign includes educational content and case studies on effective fraud prevention strategies, aiming to equip merchants with the knowledge to protect their businesses. The company plans to continue its awareness initiatives beyond International Fraud Awareness Week, fostering a long-term commitment to combating e-commerce fraud. As AI continues to change shopping behaviors, Riskified and its partners will likely focus on adapting their strategies to address new vulnerabilities. The ongoing collaboration among e-commerce and financial partners suggests a sustained effort to enhance security measures and protect consumers.
Beyond the Headlines
The rise of AI-powered shopping tools introduces new vulnerabilities, highlighting the need for continuous innovation in fraud prevention. Riskified's campaign not only addresses immediate threats but also encourages a proactive approach to future challenges. The emphasis on education and awareness reflects a broader cultural shift towards understanding and preventing fraud, which is essential in an increasingly digital world. This initiative may inspire other companies to adopt similar strategies, fostering a collective effort to safeguard the e-commerce industry.
