What's Happening?
Yoé Skincare, known for its biotech-powered formulations, has launched at Bloomingdale’s, both online and in select stores nationwide. Founded by Hazel Guo, the brand focuses on science-first skincare with eco-friendly, refillable packaging. Yoé’s products, including the Ympossible Cream and Ympossible Cream Light, are dermatologist-approved and clinically tested, designed to hydrate, repair, and rejuvenate skin. The brand emphasizes sustainability and is a member of 1% for the Planet, contributing to environmental causes.
Why It's Important?
The launch of Yoé Skincare at Bloomingdale’s signifies a growing trend in the beauty industry towards sustainable and science-driven products. By offering eco-friendly packaging and supporting environmental initiatives, Yoé is appealing to consumers who prioritize sustainability. This move could influence other beauty brands to adopt similar practices, potentially leading to broader industry changes. Additionally, Yoé’s focus on biotechnology in skincare highlights the increasing demand for products that offer effective, science-backed results.
