What's Happening?
Lionsgate has announced the appointment of Justin Manfredi as the Executive Vice President and Head of Worldwide Television Marketing. Manfredi succeeds Suzy Feldman, who is retiring after a decade with the company. Manfredi joins Lionsgate from Apple TV+, where he led global marketing strategies for several successful series, including Lionsgate-produced titles such as The Studio, Ted Lasso, and Severance. His previous roles include senior positions at AMC Networks and Activision, where he was instrumental in launching digital and social campaigns. At Lionsgate, Manfredi will oversee marketing for original series and work closely with the content licensing team to expand the studio's reach in the FAST and AVOD sectors.
Why It's Important?
The appointment of Justin Manfredi comes at a crucial time for Lionsgate as it navigates a post-Starz separation and aims to bolster its television production slate, which recently saw a 20% revenue increase. Manfredi's extensive experience in digital marketing and his innovative approach are expected to drive Lionsgate's efforts to capitalize on emerging opportunities in the television ecosystem. His leadership is anticipated to enhance Lionsgate's ability to deliver brand-defining series and expand its presence in digital media platforms, potentially increasing the studio's competitiveness in the rapidly evolving entertainment industry.
What's Next?
As Lionsgate continues to adapt to changes in the television landscape, Manfredi will focus on developing digital-first campaigns and expanding the studio's reach in the FAST and AVOD sectors. He will collaborate with Lionsgate's leadership team to drive opportunities through innovation and digital expertise. The company is likely to leverage Manfredi's experience to strengthen its position in content licensing and delivery across various digital media platforms, aiming to increase its market share and revenue streams.
Beyond the Headlines
Manfredi's appointment highlights the growing importance of digital marketing in the entertainment industry, as companies seek to engage audiences through innovative platforms and strategies. His background in digital and social campaigns suggests a shift towards more integrated and interactive marketing approaches, which could influence broader industry trends. Additionally, Lionsgate's focus on expanding its FAST channels and AVOD services reflects a strategic move to diversify its offerings and adapt to changing consumer preferences.
