What's Happening?
RoomRaccoon has published its European Hotel Performance Report for Summer 2025, highlighting trends in booking behavior, occupancy, and revenue. Independent hotels in Europe are experiencing longer stays and increased add-on revenue, despite facing pricing pressures. The report analyzes data from 2000 hotels across several countries, offering insights into how travel trends are reshaping the hotel landscape.
Why It's Important?
The report indicates a shift in travel patterns, with guests booking further in advance and opting for longer stays. This trend provides hoteliers with opportunities to adjust pricing strategies and enhance revenue through add-ons. It underscores the importance of direct booking channels and AI pricing tools in maintaining competitiveness. The findings may influence hotel management practices and marketing strategies across Europe.
