What's Happening?
The Globus family of brands has announced the expansion of its Escapes by Globus portfolio for the 2026/27 season, introducing seven new tours designed to encourage travelers to explore Europe during the off-season.
These tours, set to commence in the fourth quarter of 2026, aim to offer travelers the opportunity to visit both iconic and lesser-known destinations across Europe during the cooler months. The Escapes by Globus program is known for providing high-quality service, including signature excursions and expert guidance, at a lower cost due to reduced crowds. The new tours will be available from November to March, with prices starting at $209 per day. To further promote these tours, Globus is waiving the single supplement fee for the first five travelers on select tours, encouraging solo travel.
Why It's Important?
The expansion of the Escapes by Globus portfolio is significant as it reflects a growing trend in the travel industry towards off-season tourism. By offering these tours during less crowded times, Globus is catering to travelers seeking more intimate and affordable travel experiences. This move could potentially increase tourism in Europe during the off-peak months, benefiting local economies and reducing the environmental impact associated with peak-season travel. Additionally, by waiving the single supplement fee, Globus is making travel more accessible to solo travelers, a demographic that is increasingly important in the travel market. This strategy not only broadens the customer base but also fosters a sense of community among travelers.
What's Next?
As the new tours are set to begin in late 2026, Globus will likely focus on marketing these offerings to potential travelers, highlighting the unique experiences and cost savings associated with off-season travel. The company may also monitor the success of these tours to determine future expansions or adjustments to their portfolio. Additionally, other travel companies might observe Globus's strategy and consider similar offerings to capture the growing interest in off-season travel. The response from travelers and the travel industry will be crucial in shaping the future of off-season tourism.
Beyond the Headlines
The introduction of these tours could have broader implications for the travel industry, particularly in terms of sustainability. By promoting travel during the off-season, Globus is helping to distribute tourist traffic more evenly throughout the year, which can alleviate pressure on popular destinations and contribute to more sustainable tourism practices. This approach may also encourage other travel companies to adopt similar strategies, potentially leading to a shift in how the industry approaches seasonal travel. Furthermore, the focus on solo travel could inspire more individuals to embark on independent journeys, fostering a culture of exploration and personal growth.
