What's Happening?
Shaikha Al Nowais has been appointed as the Secretary-General of UN Tourism, becoming the first woman to lead the United Nations Specialised Agency for tourism in its 50-year history. Her nomination was
ratified in Riyadh, with strong support from the Organization's General Assembly. Al Nowais has a background in the private sector, having served as Corporate Vice President at Rotana Hotels, and holds positions on various boards, including the Abu Dhabi Businesswomen Council. She has outlined her priorities for the agency, focusing on responsible tourism, capacity building, technology for good, innovative financing, and smart governance.
Why It's Important?
The appointment of Shaikha Al Nowais as the first female Secretary-General of UN Tourism is a significant milestone in the agency's history, reflecting a broader trend towards gender equality in leadership roles. Her leadership is expected to bring a fresh perspective to the agency, potentially influencing global tourism policies and practices. By prioritizing responsible tourism and technology, Al Nowais aims to make the sector more inclusive and resilient, which could have far-reaching impacts on global tourism, affecting economies and communities worldwide.
What's Next?
As Shaikha Al Nowais prepares to take office, her outlined priorities suggest a focus on transforming the tourism sector to be more sustainable and technologically advanced. Stakeholders in the tourism industry may anticipate changes in policy and practice that align with these goals. The agency's initiatives under her leadership could lead to increased collaboration with private and public sectors, fostering innovation and growth in tourism globally.
Beyond the Headlines
Al Nowais's appointment may inspire more women to pursue leadership roles in international organizations, contributing to gender diversity and empowerment. Her focus on smart governance and innovative financing could lead to new models of tourism management, potentially setting standards for other sectors. The emphasis on technology for good may also drive advancements in how tourism interacts with digital platforms, enhancing traveler experiences and operational efficiencies.











