What's Happening?
The Air Jordan 6 Retro White Infrared, originally released in 1991, is set to make a comeback in 2026 with its original Nike Air heel branding. This marks the first time the sneaker will feature the original branding since its debut. The White Infrared was one of five original colorways of the Air Jordan 6, and it was worn by Michael Jordan during NBA games. The sneaker has been reissued several times, but previous versions have replaced the Nike Air branding with the Jumpman logo. The upcoming release is expected to be priced at $215 and will be available through Nike's Snkrs app and select Jordan Brand retailers.
Why It's Important?
The reissue of the Air Jordan 6 Retro White Infrared with its original branding is significant for sneaker enthusiasts and collectors. The return of the Nike Air branding is a nod to the sneaker's historical roots and its association with Michael Jordan's legacy. This release is likely to generate considerable interest and demand, impacting the sneaker market and potentially driving up resale values. It also highlights the enduring popularity of retro sneakers and the cultural significance of the Air Jordan brand in the fashion and sports industries.
What's Next?
As the release date approaches, sneaker fans and collectors will be closely monitoring updates and announcements from Nike and Jordan Brand. The anticipation surrounding the return of the original branding may lead to increased competition for the sneakers upon release. Retailers and resellers are expected to prepare for high demand, and the sneaker community will likely engage in discussions and speculation about the release details and potential resale market dynamics.
