What's Happening?
Rachael De Foe, a former public relations employee, has significantly increased her income by transitioning to fractional work. After leaving her traditional job in 2019, De Foe founded her own communications company, Redefy, and now serves as a fractional head of communications. This career shift has allowed her to triple her income, earning approximately $220,000 annually. The move was initially prompted by burnout and dissatisfaction with traditional agency work.
Why It's Important?
De Foe's success highlights the growing trend of fractional work, offering professionals flexibility and increased earning potential. This model allows individuals to leverage their expertise across multiple clients, providing a viable alternative to traditional employment. As more professionals seek autonomy and work-life balance, fractional work could reshape employment patterns, impacting industries reliant on traditional full-time roles.
What's Next?
De Foe plans to continue expanding her business, capitalizing on the demand for flexible, expert-driven communications solutions. As the fractional work model gains popularity, more professionals may explore similar paths, potentially leading to shifts in employment structures and client service models across various sectors.
