What's Happening?
Indosat Ooredoo Hutchison has flagged 290 million risky calls and 90 million suspicious messages within three months of launching its AI-driven anti-spam and scam system. The system, part of Indosat's
AIvolusi5G strategy, aims to protect customers from digital fraud by detecting malicious activity before damage occurs. The initiative shields an average of 11.5 million customers monthly, operating at the network level to screen and flag suspicious communications. The system is designed to provide peace of mind to users, allowing them to connect and transact without fear.
Why It's Important?
The rise of digital scams has made protection a necessity for telecommunications companies. Indosat's efforts to counter digital fraud reflect a broader industry trend towards integrating AI into network operations to enhance security and reliability. The initiative not only protects consumers but also builds trust in digital services, which is crucial as online fraud becomes more sophisticated. The economic impact of fraud is significant, with financial losses and emotional stress affecting millions. Indosat's proactive approach may set a precedent for other companies in the industry.
What's Next?
Indosat plans to expand its digital literacy efforts to help users identify scams before they engage. The company will continue to refine its AI-driven system, potentially introducing new features to enhance protection. As digital fraud evolves, Indosat's strategy may influence other telecommunications providers to adopt similar measures. The success of the initiative could lead to increased customer confidence and loyalty, driving growth in Indosat's subscriber base.
