What's Happening?
YouTube TV is offering a hidden discount to its existing subscribers, allowing them to save $33 per month for two months. This deal, which reduces the monthly cost from $82.99 to $49.99, was first discovered by a Reddit user and is the same discount currently available to new subscribers. To access the discount, subscribers need to navigate to their plan management page on the YouTube TV website, click on settings, and manage their base plan to activate the offer. The discount is not officially announced by YouTube, and some users have reported difficulties in accessing it, suggesting possible contingencies. This offer comes as YouTube TV confirms the continuation of Fox channels on its platform and announces a partnership with Roku to provide live sports, including NFL games, at no extra cost.
Why It's Important?
This discount is significant as it provides financial relief to existing YouTube TV subscribers amid rising subscription costs and stricter password-sharing rules in the streaming industry. By offering this hidden deal, YouTube TV not only retains its current customer base but also enhances its competitive edge against other live TV streaming services like Fubo TV and DirecTV Stream. The inclusion of Fox channels and live sports through Roku further strengthens YouTube TV's appeal, potentially attracting more subscribers who are interested in sports content. This move could influence other streaming services to offer similar discounts to maintain their market share.
What's Next?
Subscribers who wish to take advantage of this discount should check their eligibility by visiting the YouTube TV website and managing their subscription settings. As the NFL season and NBA games approach, the partnership with Roku could lead to increased viewership and subscriber growth for YouTube TV. Other streaming services may respond by introducing their own discounts or partnerships to compete with YouTube TV's offerings. The industry may see a trend of hidden discounts becoming more common as companies seek to balance subscriber retention with profitability.
