What's Happening?
The Italian National Tourist Board has welcomed Australian tour operators to southern Italy for ROOTS-in-Tourism, an international trade event focused on ancestry travel. Held in the Basilicata region,
the event attracted over 500 delegates worldwide, promoting roots tourism and developing tailored package tours. Australian representatives explored local attractions, including olive oil and cheese tasting, as part of a pre-event tour. The initiative aims to boost tourism in smaller regions and encourage year-round travel.
Why It's Important?
Ancestry travel is a growing segment in the tourism industry, offering unique opportunities for cultural exchange and economic development. By promoting lesser-known regions, the initiative supports local economies and disperses tourist traffic across Italy. This approach aligns with sustainable tourism practices, reducing the environmental impact of concentrated tourist activity. The event also strengthens international tourism partnerships, enhancing Italy's appeal as a diverse travel destination.
