What's Happening?
Refuel Operating Co. LLC has announced the promotion of Monique Ravenel to vice president of foodservice. Ravenel, who joined Refuel in 2023, previously served as director of proprietary foods and QSR
operations. Her new role will involve leading the company's foodservice division, focusing on innovation and excellence. Refuel, a convenience-store chain based in North Charleston, South Carolina, has been expanding its operations through acquisitions, including the recent purchase of eight convenience stores in Mississippi. The company is ranked No. 38 on CSP's 2025 Top 202 list of U.S. convenience-store chains by store count.
Why It's Important?
Ravenel's promotion reflects Refuel's commitment to strengthening its foodservice offerings, a critical component of the convenience store industry. As consumer preferences shift towards on-the-go and high-quality food options, enhancing foodservice capabilities can drive customer loyalty and increase revenue. Ravenel's leadership is expected to bring fresh perspectives and strategies to the division, potentially setting new standards in the industry. Refuel's growth through acquisitions also highlights the competitive nature of the convenience store market, where expanding footprint and service offerings are key to maintaining market position.
What's Next?
Under Ravenel's leadership, Refuel is likely to focus on expanding its foodservice menu and improving operational efficiencies. The company may explore new partnerships or innovations to enhance its offerings and meet evolving consumer demands. As Refuel continues to grow, it may face challenges related to integration and maintaining consistent service quality across its expanding network. The company's strategic decisions in foodservice could influence industry trends and prompt competitors to enhance their own offerings. Stakeholders, including investors and customers, will be watching Refuel's progress closely.
