What's Happening?
A study by AutoPacific reveals that all-wheel drive (AWD) is the most desired feature among car shoppers, surpassing interest in self-driving technology. The survey, which included over 18,000 participants
planning to buy or lease a car in the next three years, found that 63% prioritize AWD or 4x4 capabilities. This preference is particularly strong among Baby Boomers, with 70% expressing a need for AWD in their next vehicle. The study also highlights other popular features such as blind-spot cameras and wireless connectivity options.
Why It's Important?
The preference for AWD over self-driving technology indicates a shift in consumer priorities towards practicality and reliability. As crossovers, SUVs, and pickups gain popularity, AWD becomes more common, reflecting consumer demand for vehicles that can handle diverse driving conditions. This trend may influence automotive manufacturers to focus on enhancing AWD capabilities and other practical features, potentially impacting the development and marketing strategies within the industry. The findings also suggest a cautious approach to adopting self-driving technologies, with consumers prioritizing proven features over emerging tech.
