What's Happening?
The Columbia Shuswap Regional District (CSRD) board has decided to move forward with tourism initiatives for the rural Shuswap areas, despite the withdrawal of support from the City of Salmon Arm and the District of Sicamous.
During the October 16 board meeting, directors from five electoral areas voted to develop and issue a request for proposal for creating printed and digital tourism promotional materials for the 2026 season. This decision follows the establishment of a committee earlier in the year to explore economic development and tourism services in the region. Consultant Jamie McEwan facilitated the process, highlighting the varied political opinions and the need for a shared understanding of service options. Despite some dissent, particularly from Area F director Jay Simpson, the board aims to keep the Shuswap Tourism brand alive and prepare for the upcoming tourism season.
Why It's Important?
This development is significant as it highlights the challenges and complexities of regional cooperation in tourism and economic development. The decision to proceed without Salmon Arm and Sicamous underscores the desire of rural areas to maintain control over their tourism strategies and branding. The move could impact local economies by potentially increasing tourism revenue and promoting regional attractions. However, the lack of a unified regional approach may lead to inefficiencies and missed opportunities for broader collaboration. The decision also reflects broader themes of local governance and the balance between regional cooperation and autonomy.
What's Next?
The CSRD board will now focus on issuing a request for proposal to develop a tourism master plan for the rural Shuswap. This plan will include identifying potential funding sources beyond taxation. The board aims to have promotional materials ready for the 2026 tourism season. Further discussions and adjustments to bylaws will be necessary to formalize the withdrawal of Salmon Arm and Sicamous and to ensure the continued operation of Shuswap Tourism. The board will also consider the possibility of creating individual bylaws for economic development in specific areas, such as the North Shuswap, to address local needs and preferences.
