What's Happening?
Éterne, founded by stylist Chloé Bartoli in 2020, has launched a new collection emphasizing timeless and seasonless essentials. The brand is known for its soft textures and modern silhouettes, which elevate everyday wear. The latest collection highlights the art of layering, featuring items like rib tanks, lounge pants, and soft sweaters. The collection encourages mixing and matching, with a color palette that includes charcoal, cream, and oxblood, offering a cozy yet elevated look for the fall season.
Why It's Important?
Éterne's focus on timeless essentials and layering reflects a broader trend in the fashion industry towards sustainable and versatile clothing. By offering pieces that can be worn across seasons, Éterne appeals to consumers looking for long-lasting wardrobe staples. This approach not only supports sustainable fashion practices but also aligns with consumer demand for quality over quantity. The brand's emphasis on simplicity and comfort without compromising style may influence other fashion labels to adopt similar strategies.
