What's Happening?
The European Broadcasting Union (EBU) is conducting trials of 5G broadcasting during the Winter Olympics in Northern Italy, which includes cities like Milano and Cortina d'Ampezzo. This initiative follows previous tests conducted during the Paris Summer
Olympics. The EBU aims to test the technology in a real operational environment to help align the ecosystem around a single standard. Known for organizing the Eurovision Song Contest, the EBU also holds media rights for broadcasting the Olympic Games across Europe, in collaboration with Warner Bros. Discovery.
Why It's Important?
The trials of 5G broadcasting by the EBU at the Winter Olympics are significant as they represent a step towards standardizing 5G technology for broadcasting purposes. This could potentially revolutionize how live events are broadcasted, offering higher quality and more reliable streams. The success of these trials could lead to broader adoption of 5G technology in media and broadcasting industries, impacting how audiences consume live sports and events. It also highlights the ongoing technological advancements in broadcasting and the push for innovation in delivering content.
