What's Happening?
Tony Waissmann, previously the chief creative officer at Republica Havas, has launched a new creative agency named '52', with operations in Miami and Buenos Aires. The agency has been quietly working for six months, engaging with clients in technology,
travel, and home appliances sectors on a project basis. '52' also collaborates pro bono with a nonprofit focused on Alzheimer's awareness. The agency is developing an integrated campaign for a major Latin American tourism brand. Waissmann's agency is built around principles of speed, teamwork, and forward motion, aiming to avoid barriers and obstacles in the creative process.
Why It's Important?
The launch of '52' signifies a shift in the creative agency landscape, emphasizing agility and collaboration. Waissmann's approach reflects a growing demand for agencies that can quickly adapt to client needs and market changes. By focusing on speed and teamwork, '52' aims to differentiate itself from traditional agency models that may be hindered by bureaucracy. This development is likely to attract clients seeking innovative and efficient solutions, potentially influencing industry standards and practices. Waissmann's reputation and experience in the creative field add credibility to the agency's promise of delivering impactful campaigns.
