What's Happening?
British singer-songwriter Myles Smith is set to headline the halftime show at the NFL's inaugural regular season game in Dublin, Ireland, on September 28. The game will feature the Minnesota Vikings against the Pittsburgh Steelers at Croke Park, as part of the NFL's International Games program. Smith, known for his hit 'Stargazing,' will perform alongside The Line-Up Choir, a Dublin-based group. The event marks a significant milestone for Smith, who has gained recognition with his music topping charts and winning awards.
Why It's Important?
The NFL's expansion into international markets, including Dublin, reflects the league's strategy to grow its global presence. Hosting regular season games abroad can enhance the NFL's brand and attract new fans, contributing to increased revenue and viewership. For Myles Smith, performing at such a high-profile event offers exposure to a broader audience, potentially boosting his career further. The inclusion of local talent like Lyra, who will sing the national anthem, also highlights the cultural exchange and community engagement fostered by these international games.
What's Next?
The NFL's international games will continue throughout the season, with matches scheduled in London, Berlin, and Madrid. The success of these events could lead to more regular season games being held abroad in the future. For Myles Smith, the performance may open doors to further international opportunities and collaborations. The NFL will likely assess the impact of these games on their global strategy and explore additional markets for expansion.
