What's Happening?
Ampara Silvestre, a Brazilian animal protection organization, launched a viral campaign called 'BAN THIS PROFILE' to combat the illegal wildlife trade. The campaign targeted social media platforms, particularly
Instagram, to suppress content promoting wild animals as pets. Brazil, home to a diverse ecosystem, faces challenges with wildlife trafficking, affecting millions of animals annually. The campaign won awards for its innovative use of social media to raise awareness and reduce demand for illegal wildlife trade.
Why It's Important?
The illegal wildlife trade poses a significant threat to biodiversity, leading to the exploitation and endangerment of numerous species. Social media platforms can inadvertently contribute to this issue by promoting wildlife as pets. Ampara Silvestre's campaign highlights the power of social media in shaping public perception and behavior. By reducing harmful content, the campaign aims to protect wildlife and promote ethical treatment of animals, setting a precedent for similar initiatives globally.
