What is the story about?
What's Happening?
Oris has introduced several new watch models at the Geneva Watch Days event, showcasing their commitment to innovation and sustainability. The brand unveiled the Oris x Cervo Volante Big Crown Pointer Date, featuring a fiery gradient dial named 'burnt maple' and a mahogany brown strap made from sustainably sourced deer leather. This model emphasizes eco-conscious design, preserving natural leather imperfections. Additionally, Oris presented the Big Crown Calibre 113, equipped with a unique in-house movement that displays time, day, date, month, power reserve, and the week of the year. This model boasts a 10-day power reserve and is priced at USD 8,100. Another highlight is the Oris x Bamford ProPilot Altimeter 'Mission Control,' a limited edition watch with a patented altimeter function, allowing users to measure air pressure and altitude. This model features a lightweight carbon-fiber-and-polymer case, inspired by outer space and 1980s sneakers.
Why It's Important?
The introduction of these new models by Oris highlights the brand's dedication to combining technical innovation with sustainable practices. The partnership with Cervo Volante reflects a growing trend in the watch industry towards eco-friendly materials, appealing to environmentally conscious consumers. The unique features of the Calibre 113 and the ProPilot Altimeter demonstrate Oris's commitment to pushing the boundaries of watchmaking technology, offering consumers distinctive and functional timepieces. These developments may influence other watchmakers to adopt similar sustainable practices and innovative designs, potentially reshaping industry standards.
What's Next?
Oris's continued focus on innovation and sustainability is likely to attract attention from both consumers and competitors. The limited edition nature of the ProPilot Altimeter 'Mission Control' may drive demand among collectors and enthusiasts, while the eco-friendly aspects of the Cervo Volante collaboration could inspire other brands to explore sustainable partnerships. As Oris approaches its 110th anniversary, further advancements in in-house movement development and eco-conscious design are anticipated, potentially setting new benchmarks in the watch industry.
Beyond the Headlines
The collaboration with Cervo Volante not only highlights sustainable practices but also raises awareness about wildlife management and conservation efforts in Switzerland. By using deer leather sourced from controlled hunting, Oris supports ecological balance and local communities. This approach may encourage consumers to consider the environmental impact of their purchases, fostering a culture of sustainability within the luxury goods market.
