What is the story about?
What's Happening?
The Globus family of brands has released new brochures for 2026, featuring tours across the United States and Canada. These brochures, from Globus and Cosmos, include popular tours and new itineraries, providing travel advisors with detailed itinerary information, destination highlights, tour options, departure dates, and pricing. The brochures aim to assist advisors in matching clients with suitable travel experiences by showcasing region-specific highlights and the expertise of the Globus family of brands. Brett Simon, head of commercial Australasia for the Globus family, emphasized the brochures' role in equipping advisors with the necessary tools to confidently sell North American tours.
Why It's Important?
The launch of these brochures is significant for the travel industry as it provides travel advisors with updated resources to promote North American destinations. This move could potentially boost tourism in the U.S. and Canada by making it easier for advisors to offer tailored travel experiences to clients. The focus on detailed itineraries and destination highlights may enhance the appeal of North American tours, potentially increasing bookings and revenue for the Globus family of brands. Additionally, the emphasis on new and popular products reflects a strategic effort to capture a larger market share in the competitive travel industry.
What's Next?
The Globus family of brands plans to release additional brochures focusing on European itineraries next month. This continued rollout of destination-focused content suggests a strategic expansion of their offerings, aiming to strengthen their position in the global travel market. Travel advisors can expect further resources to assist in selling European tours, which may lead to increased engagement and sales opportunities. The company is also hosting events across Australia to further promote these new brochures, indicating a proactive approach to market their products and engage with travel advisors.
AI Generated Content
Do you find this article useful?
